Digital marketing is one of the key elements needed to successfully sell and/or distribute your product. You could have the best product in the world but if no one knows about it, it does you no justice to have it. As an artist manager it is my job to bring awareness to my product (the artist). The Internet is a great tool to gain that attention, whether through social media sites like Face book or Twitter each of the sites can bring attention to your product. Many people think social media outlets are the one way to market your product digitally but this is not the case. You want to optimize your results by using search engine optimization (SEO). This is a way to bring traffic to your website through keywords used in search engines.
In order for you to bring awareness to your product you must make it popular where others are interested in finding out more about the product and/or service. SEO makes your site visible for others to find. Honestly, I did not know there were so many ways to market using digital means. There are so many ways to market using technology it is amazing. For instance, you can pay a website to feature an ad or your website on there site when someone visits there site. This is called Banner Ad, according to Wikipedia.com it is “ designed to have the user click on it for more information.”
If you use these and other digital marketing tools simultaneously than you have created a very effective marketing scheme for your product and/or service.
After learning about the various ways of digital marketing I instantly applied to my clients website and my business social accounts. I began to see more traffic come in, in just hours of making the changes. When your website is in the top five search results for that product or service that means you are doing something right. Even if your product or service is horrible it is still visible and the more people see something the more the want to know about it. There are many sites to help you get started http://www.seo.com is a great site to help you began this process into digital marketing.
After learning about the various ways of digital marketing I instantly applied to my clients website and my business social accounts. I began to see more traffic come in, in just hours of making the changes. When your website is in the top five search results for that product or service that means you are doing something right. Even if your product or service is horrible it is still visible and the more people see something the more the want to know about it. There are many sites to help you get started http://www.seo.com is a great site to help you began this process into digital marketing.
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