The 2011 NBA finals was one for the record books. It ended in six games when the Dallas Mavericks defeated the Miami Heat respectively on the Heats home floor.
The ratings for Finals skyrocketed, as it was one of the most anticipated finals in decades. The NBA finals brought out entertainers of all kind, Bird Man a.k.a Lil Wayne's "father," of the young money cash money music group was in attendance for almost every game.
A few unexpected fans such as Lorraine Nicholson.com and Leonardo Dicaprio were seen present at the games on several occasions. The 2011 NBA finals brought together all different genres of entertainment from actors to musicians.
It was quite an excitement to be apart of for marketers, advertisement companies and other social media sources, I’m sure. As I sat down and watch game six in disappointment (yes, I’m a Heat fan) I could not help but think about how much money marketing companies were making.
Of course, everybody made money and it took a lot of work but what a reward it must be to had been one of the three hosting companies in ESPN, ABC and TNT.
All and all I must say I’ am a big sports fan but the more I learn about digital marketing the more business minded I become. It’s just like anything once you learn about it you see it everywhere. For example, remember when you learned a new word you started to notice that everyone was using that word or what about when you buy a new car you see your car everywhere on the streets (shrugs shoulders).
Sometimes I do wonder now that I know more than what I’m suppose to, if these sports finales are rigged to go full length so these “ big wigs,” can make their money. Imagine if the Miami Heat for instance swept the Dallas Mavericks in four consecutive how exciting what that be? I mean personally speaking I would love to see it but lets just be real the longer it last the money is made. It’s all just part of the marketing strategy I guess, what do you think?
